about our agency
At Jarel Communications, we believe in the power of strategic storytelling to drive positive change. We are a social impact firm that partners with purpose-driven organizations to amplify their impact through strategic communication and public relations. With clients across the public, private, and nonprofit sectors, the firm’s expertise includes K-12 education, food insecurity, health equity, and homelessness.
Jarel Communications is certified as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC), as well as a Minority Business Enterprise (MBE) by the National Minority Supplier Diversity Council (NMSDC).
our values
PASSION drives Us.
EXCELLENCE Defines Us.
SERVICE Empowers Us.
Our Team
Wendy J. Roundtree, APR
Wendy J. Roundtree, APR, is a communications strategist and social impact leader. In 2018, she founded Jarel Communications to elevate the stories of organizations dedicated to driving meaningful change in their communities.
Prior to establishing the firm, Wendy served at Orange County Public Schools (OCPS), the eighth-largest school district in the nation. At OCPS, she specialized in executive speechwriting, employee communications, integrated marketing, and media relations. Her background also includes in-house and agency roles, with industry experience spanning government, higher education, nonprofit, real estate, and healthcare.
In recognition of her achievements and advocacy in public relations, Wendy was named the 2023 Trailblazer Professional of the Year by the Sunshine District of the Public Relations Society of America. Her accolades include being named to Orlando Magazine’s 2021 Women of the Year list, receiving a Women’s Achievement Award from the Women’s Executive Council, and being recognized as a 40 Under 40 recipient by Bethune-Cookman University and the Orlando Business Journal. She was recently recognized as a 2025 Woman Who Means Business by the Orlando Business Journal.
Deeply engaged in her community, Wendy serves as Chair of the Board for the Joe R. Lee Boys and Girls Club in Eatonville, Fla. She is also a member of Delta Sigma Theta Sorority, Inc., and previously served as president of the Orlando Regional Chapter of the Public Relations Society of America.
Wendy earned her MBA from the Crummer Graduate School of Business at Rollins College and her bachelor’s degree in Mass Communications from Bethune-Cookman University.
Founder, Lead Strategist
Amber Hastings
Amber Hastings is an Orlando native and brings nearly a decade of experience in media relations, corporate communications, crisis communications, and compelling storytelling to her work. Her passion lies in uncovering impactful narratives and connecting them with audiences who care about them.
Before working with Jarel Communications, Amber spent nearly five years at Orlando Health, Central Florida's only Level 1 trauma center. There, she led earned media strategies for the hospital system's community engagement initiatives, technological innovations program, and their neuroscience and nutrition service lines. At the start of the COVID-19 pandemic, Amber helped establish lead epidemiologists and physicians as trusted subject matter experts, providing accurate information to the public when it mattered most. As the media landscape evolved, she helped leverage social media to supplement earned media efforts and deliver vital updates as news outlets faced unprecedented challenges.
Amber holds a Bachelor of Arts in Public Relations from the University of Central Florida.
Senior PR Strategist
Coral Rodriguez-Lipstein
Coral Rodriguez-Lipstein is a strategic communications professional with a deep commitment to purpose-driven work and a background spanning public relations, media strategy, and content development. She brings experience across the entertainment, higher education, and tourism sectors, supporting high-profile campaigns that prioritize impact and authenticity.
Coral has produced multi-format content, managed complex research initiatives, and led media engagement efforts that elevate meaningful narratives. Her approach centers on connecting audiences to ideas that matter through crafting insight-driven messaging that advances brand missions and social responsibility alike.
She holds a Bachelor of Science in Public Relations from the University of Florida.
Public Relations Specialist
Alicia Pigon
Alicia Pigon, MSHSA, is a skilled strategist with more than 12 years of experience in operations and project management. Her experience includes working with local and national healthcare services organizations where she specialized in optimizing workflows and implementing continuous improvement initiatives.
An accomplished author, Alicia significantly contributed to the Handbook of Healthcare Management (Fottler et al., 2015), where she co-authored chapters on “Healthcare Marketing and Social Media” and “Innovations in Healthcare Delivery.” She has also designed courses for Brown University's Executive Healthcare Management program, enhancing provider communication and patient engagement.
Alicia holds a Bachelor of Science in Psychology and a Master in Health Services Administration from the University of Central Florida. She is also certified in Lean Six Sigma and Lean Project Management.
Project Manager
