Wendy J. Roundtree, APR | Founder + Chief Storyteller
At Jarel Communications, we work with nonprofits and small businesses to develop and implement communication strategies that align with their business goals.
No spin. No embellishments.
At the heart of what we do are three values: excellence, collaboration and integrity.
I started this business to help brands tell their story the right way — even if they don’t have the resources of a Fortune 500 company.
I’m a passionate storyteller who thrives at the intersection of strategy, creativity and purpose. My experience includes work with local and national brands in both agency and in-house environments.
A lot of people ask me, “Who/what is Jarel?”
The simple answer: it’s my middle name.
The long answer: In the Haitian culture, many people are addressed by their middle name. While it took me years to even use mine, my culture and family are a large part of my story. Using “Jarel” reminds me of all who have played a role in the woman I am today.
That’s a bit about me. I look forward to getting to know you!
Messaging and positioning
Product and service launches
Speeches and talking points
Client Case Studies
Florida Blue Florida Classic
The Florida Classic is the largest football game between two historically black colleges in America — Bethune-Cookman University and Florida A&M University. Through the use of social media, Jarel Communications worked with Florida Citrus Sports to increase awareness about the 20th anniversary of the Florida Classic game in Orlando. Within a three-week period, we garnered two million impressions and more than 22,000 total engagements across the events’ Facebook, Twitter and Instagram pages.
Orlando Bowl Games
To assist with live coverage of several events during bowl week, Jarel Communications managed the Facebook and Twitter pages for both the 2017 Camping World Bowl and 2018 Citrus Bowl.
Citrus Bowl Results: 1.7+ million impressions and more than 28,000 total engagements
Camping World Bowl Results: 1.4+ million impressions and more than 32,000 total engagements
Elevation Scholars Program
The Elevation Scholars Program is focused on education inequality in the United States, primarily in Central Florida. The challenge the team faced was communicating the value of the program to the parents of its student members — many of whom either didn’t speak English, or it was their second language. Jarel Communications was enlisted to translate the organization's student code of conduct into Haitian-Creole to ensure Elevation could communicate effectively with its key audiences.