Give a voice to your brand's purpose

Strategic Storytelling



At Jarel Communications, we bridge the gap between your message and your audience.

We accomplish this by partnering with clients to develop and execute communication strategies that align with business goals. Our approach integrates the data and the creative.

At the heart of what we do are three values: excellence, collaboration and integrity.

Wendy J. Roundtree, APR  Founder + Chief Storyteller

Jarel Communications was founded by Wendy J. Roundtree, APR, an award-winning public relations and communications strategist with a heart for storytelling. She’s worked in a variety of settings, including a full-service public relations and marketing agency, global nonprofit and one of the largest school districts in the nation. Wendy’s industry experience includes education, healthcare, nonprofit, real estate and sports.

She earned an MBA from the Crummer Graduate School of Business at Rollins College and a B.A. in Mass Communications from Bethune-Cookman University.




Strategic Planning

Are you trying to find the words to describe your brand? Or maybe you're not sure how to launch your next campaign. By integrating the data with the creative, we develop the blueprint for your communications efforts.

Public Relations and Integrated Marketing

You may be tempted to want to talk to everyone, but your core audience is made up of your biggest fans. They deserve a message specifically tailored to their preferences. Whether through media relations, social media marketing or community relations, we engage the right people through the media platform that makes sense for your brand.


Language shouldn’t be a barrier to getting the right message to your audience. We currently provide written translation services in Haitian-Creole.


Client Case Study

Florida Blue Florida Classic

The Florida Classic is the largest football game between two historically black colleges in America — Bethune-Cookman University and Florida A&M University. Through the use of social media, Jarel Communications worked with Florida Citrus Sports to increase awareness about the 20th anniversary of the Florida Classic game in Orlando.

  • Within a three-week period, we garnered two million impressions and more than 22,000 total engagements across the events’ Facebook, Twitter and Instagram pages.



Wendy J. Roundtree, APR

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