We believe that a successful communications strategy requires two components: alignment with business objectives and a compelling story. We help brands tell their story to the people who matter through public relations and marketing strategies that drive measurable results.
Jarel Communications was founded by Wendy J. Roundtree, APR, an award-winning public relations and communications strategist with a heart for storytelling.
Prior to Jarel Communications, she worked with one of the largest school districts in the nation, serving as an executive speechwriter and managing several internal and external integrated marketing campaigns. Her experience also includes work at a full-service public relations and marketing agency and global nonprofit. Wendy has worked with clients both large and small in various industries, including education, nonprofit, government, real estate and sports.
In the community, Wendy serves as a board member for the Orlando Regional Chapter of the Public Relations Society of America.
She earned an MBA from the Crummer Graduate School of Business at Rollins College and a B.A. in Mass Communications from Bethune-Cookman University.
Research and development of comprehensive communications plan
Media relations, issues management and community outreach
Campaign development and execution across traditional and digital media (i.e., content creation, public relations, email marketing, social media, etc.)
Written translation services in Haitian-Creole
Client Case Study
Florida Blue Florida Classic
The Florida Classic is the largest football game between two historically black colleges in America — Bethune-Cookman University and Florida A&M University. Through the use of social media, Jarel Communications worked with Florida Citrus Sports to increase awareness about the 20th anniversary of the Florida Classic game in Orlando.
Within a three-week period, we garnered two million impressions and more than 22,000 total engagements across the events’ Facebook, Twitter and Instagram pages.
Wendy J. Roundtree, APR