Amber Hastings
Senior PR Strategist
An Orlando native with nearly a decade of experience in media relations, corporate communications, and crisis communications, Amber's passion lies in uncovering impactful narratives and connecting them with the audiences who need to hear them most.
Before working with Jarel Communications, Amber spent nearly five years at Orlando Health, Central Florida's only Level 1 trauma center. There, she led earned media strategies for the hospital system's community engagement initiatives, technological innovations program, and its neuroscience and nutrition service lines. At the start of the COVID-19 pandemic, Amber helped establish lead epidemiologists and physicians as trusted subject matter experts, providing accurate information to the public when it mattered most. As the media landscape evolved, she helped leverage social media to supplement earned media efforts and deliver vital updates as news outlets faced unprecedented challenges.
Amber holds a Bachelor of Arts in Public Relations from the University of Central Florida.
