The Sharing Center
Nonprofit: Messaging Framework, Organizational Alignment, Donor Communications
Client
The Sharing Center
Situation
The Sharing Center was founded with a clear mission: to address hunger and homelessness.
Over 30 years, the organization expanded its services significantly, evolving into a more comprehensive model that addressed changing community needs. As the organization grew, its communications did not fully reflect the scale, complexity, or evolution of its work.
Challenge
The organization needed to clarify and unify how it communicated its mission, impact, and expanded services across audiences, ensuring a consistent understanding among staff, leadership, and donors.
Strategy
We partnered closely with the team to develop a unified messaging foundation built on listening and alignment.
This included:
Engaging internal and external stakeholders to surface perspectives and misconceptions
Conducting a comprehensive audit of existing messaging and communications materials
The goal was to create a clear and consistent messaging framework that could be used across all platforms and audiences.
Outcomes
Donor-facing messaging was clarified and aligned in advance of a transformational $1M gift
A shared messaging foundation is now integrated across key communications channels, including a redesigned website, updated marketing materials, and donor-facing assets
Staff, leadership, and board members share consistent language to describe the organization's work
